Developed and launched a full-funnel spring sale campaign, including paid media strategy, creative direction, and email flows — driving seasonal engagement and revenue growth.

Crafted a cohesive brand identity and executed lead generation campaigns across digital channels — combining content strategy, email marketing, and paid ads to build awareness and drive qualified inquiries.

Led creative development and executed targeted ad campaigns to drive local awareness and service inquiries — blending seasonal messaging with strong calls-to-action for high-performing results.

Developed targeted paid ad campaigns to promote Williamsburg Soccer Club's diverse programs, including Mini Kicks and Developmental Programs, highlighting the club’s commitment to youth development. Through strategic ad creatives and optimization across Facebook, Instagram, and Google, we increased awareness, boosted sign-ups, and drove community engagement.

Through targeted campaigns across Meta, Google, and YouTube, we highlighted the brand's unique apparel and lifestyle offerings, leveraging engaging creatives and optimized ad spend to achieve a strong return on ad spend (ROAS) and boost customer engagement.

The strategy focused on highlighting the brand’s commitment to high-performance gear and training. We developed engaging ad creatives, a new logo, and cohesive messaging across all platforms to reposition the brand in the market, driving higher engagement and improved brand perception.